As our Regional CEO, Martin is responsible for the development of the G2 network across Asia Pacific and is a member of the G2 Global Management team. Martin started his career at Brann Direct in the UK working with Ford Motors Europe, but has spent the last 20 years in Asia. After stints with EURO RSCG in Hong Kong and TBWA in Japan, Martin joined Grey Group Korea in 2003. During his time as Group CEO in Korea, Martin was responsible for several years of double digit revenue growth and many notable new business wins, including Heineken, ING and Novartis.