Pitchresult is the new identity for the pitchconsultancy formerly known as Brand & Business Architects. Pitchresult focuses on the Benelux market and has been for years the leading pitchconsultancy is this market. Founder Fred Moolhuijsen operated as CEO/Chairman at leading network agencies such as Lowe/Lintas, VML and Havas before he started his own agency in pitching. Part of Adforum since 2010 he has worked closely with other consulants in the European market to lift the art of pitching and to service multimarket clients.
Studied at the University of Amsterdam Economics with majors in Marketing and Organisational Behaviour. Spend the first 7 years of his career on the client side (KLM, Pepsico) as a marketeer before switching over to the agency side. All in all a seasoned marketing and agency professional.