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Action Innocence - "Engraved Memories"
This ad is part of the ACT Responsible Collection
- Brand: Action Innocence
- Country: Switzerland
- Advertiser: Action Innocence
| Title | Engraved Memories |
| Brief | The first school desks that get students talking about bullying.We created the first school desks with engraved illustrations that will launch a discussion. They directly reach students in their environment and create a unique experience close to their habits (school desks have always inspired students, letting them write and draw moods, fragments of stories). We chose a visual vocabulary that speaks to them with the help of 10 famous artists. These illustrations come to life in augmented reality with a dedicated mobile app that reveal the full stories. Therefore, these engravings automatically get students and teachers talking about bullying. A website (ose-en-parler.ch meaning dare-to-speak.ch) was created to continue the dialogue. |
| Agency | Havas Village Geneva |
| Campaign | Engraved Memories |
| Advertiser | Action Innocence |
| Brand | Action Innocence |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| More Information | Subscribers Only |
| Creative Director | G....el M...on Subscribers Only |
| creative | R....el S...n Subscribers Only |
| Copywriter | A....ne K...at Subscribers Only |
| Copywriter | M....eu Cu....er Subscribers Only |
| Art Director | S...on Br....er Subscribers Only |
| Technology Lead | Cami.........alle Subscribers Only |
| Technology Lead | K...n Sc.....ers Subscribers Only |
| Production Company | C..r ..i Subscribers Only |
| Video Company | Se.....tv Subscribers Only |
