Tylynne McCauley

PORTFOLIO: www.tylynne.com

10 years experience as a digital creative / highly adept in social media

Lead creative on several press-worthy, award-winning social media campaigns

Lead creative on several press-worthy, award-winning experimental / innovative digital projects

Lead creative on experiential marketing projects

Experienced in the development of integrated campaigns including broadcast, print and outdoor

Possess creative instinct to tell richer stories and develop concepts that promote "sharing"

Able to create compelling communication platforms that make engagement the obvious next step

HIGHLIGHTS:

2009
Lead creative in launching Honda brand on Facebook with “Everybody Knows Somebody who Loves a Honda” social experiment.

2010
Lead creative in developing “Honda Loves You back” social media campaign. Currently used as a model for teaching social media at Hyper Island digital education programs.

2011
Threw a surprise parade for one special Honda owner, “Million Mile Joe” garnering over 44 million earned media impressions.

2012
Lead creative on "Pintermission" -- experimental Pinterest campaign resulting in over 40 million PR impressions in one month.

2012
Gave an unknown band of Honda owners their big break as the musical guest on Jimmy Kimmel Live. Earning 230 million PR impressions and over 1.4 million YouTube views. The band got signed to a record deal.

Specialties: Social Media / Experiential / Experimental