I started as Reputation Manager and Graphic Designer in Naples, before turning into a Copywriter in Brand Portal Milan. After working as a screenwriter and freelancer I joined BBDO Group, where I held the role of Clients Creative Director. After 10 years I moved to Serviceplan Group as CD. Now I currently hold the role of Executive Creative Director in Wunderman Thompson Italy. Some of the clients I worked for during the years: Sky, H3G, Yamaha motors Europe, Bayer, Mars Group, Staedtler, Iglo Group, Saikebon, Sisal Lottery, Telecom, Smart Mercedes, MTV, Huawei, BMW, MINI, Ducati, Burger King, KIMBO, Kaspersky, Bridgestone, Wallapop.
Awards: EPICA, ADCI, ADCE, D&AD, LIA, Clio, One Show, NY Festival, Cristal, Lisbon International Advertising Festival, Golden Drum.
I’ve been teaching Copywriting, Radio and Lateral-thinking classes @ Accademia di Comunicazione and @ Politecnico di Milano since 2014 and Creative Direction @IED since 2021.