My Latest Work
SEE ALL WORKBad Santa Alley
Bad Santa Stairs
Bad Santa Corner
PottyTunity Teaser
Bad Santa Alley
Bad Santa Stairs
Bad Santa Corner
PottyTunity Teaser
Bad Santa Alley
Bad Santa Stairs
Bad Santa Corner
PottyTunity Teaser
About me
Gabriel Schmitt is the visionary behind some of marketing’s most beloved and purposeful campaigns. Under his leadership, “The Whopper Detour” became Burger King’s most successful promotion to date, earning three Grand Prix at the 2019 Cannes Lions, including the prestigious Titanium honor.
A Brazilian-born creative and the second most awarded creative director according to the Cannes Lions Global Creativity Report, Gabriel has crafted disruptive, award-winning work for brands such as Valspar and Contours Baby Stroller. His campaigns have garnered nearly every prestigious industry accolade and have been featured by major outlets like The New York Times, CNN, and Fast Company.
At FCB, Gabriel is transforming brand-building efforts for GSK while pursuing an Executive MBA at the Berlin School of Creative Leadership. Prior to joining FCB, he managed the BMW account at KBS.
Sector Experience
- Institutional/Public Interest/Non-Profit Org.
- Toilet Paper, Tissues
- Trade Shows, Events & Festivals
- Beers, Ciders, Lagers
- Colleges, Universities & Education Centers
- Online Financial Service
- Hygiene & Personal Care Products
- Food
- Human Rights
- Real Estate
- Government & Other Authorities
- Charities, Foundations, Volunteers
- Health & Pharmaceutical Products
- Business Services
- OTC Medicines (Pain Relievers, Cold & Flu, ...)
- Potato Chips, Crisps & Crackers
- Disease Awareness, Support Groups & Associations
- Online Leisure & Entertainment Services
- Culture, Leisure & Sport
- Soft Drinks, Tonics
- Restaurants & Fast Food
- Paints, Wood Protectors, Paint Brushes, Adhesives
Awards
- 2024 ACT Responsible Tributes
- 2024 CLIO Awards
- 2024 ANDY Awards
- 2024 El Sol
- 2024 Cannes Lions International Festival of Creativity
- 2024 LIA
- 2024 TCF Awards
- 2024 The Webby Awards
- 2024 D&AD Awards
- 2024 ACT Care Awards
- 2024 The One Show
- 2024 CLIO Health
- 2024 FIAP - Ibero American Advertising Festival / Festival Iberoamericano de Publicidad
- 2024 AICP/NEXT
- 2024 ADC Annual Awards
- 2023 AdForum Business Creative Report
- 2023 Clio Entertainment Award
- 2023 Clio Sports Awards
- 2023 Cíclope International Advertising Craft Festival
- 2021 The Caples Awards
- 2021 CRESTA
- 2021 The New York Festivals Advertising Awards
- 2019 MAD STARS
My Work
SEE ALL WORK
NYFA 2025 Open for Entries. No BS Allowed.
- BRAND:
- New York Festivals Advertising Awards
- AGENCY:
- Grey
Pichilemu in Punta de Lobos - Chile
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Thames Riverfront in Battersea - London
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
San Carlos de Bariloche - Argentina
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Rio de Janeiro
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
For Every Golden Moment
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Anti-Racist Bag
- BRAND:
- University Zumbi dos palmares
- AGENCY:
- Grey Brasil
The other Leo Messi
- BRAND:
- Tools for Humanity
- AGENCY:
- Grey Group Argentina
Perfect Teeth Are Just Healthy Teeth
- BRAND:
- Aquafresh
- AGENCY:
- Grey London
Positions
PottyTunity Teaser
- BRAND:
- Angel Soft
- AGENCY:
- Grey
Mr. P
- BRAND:
- Pringles
- AGENCY:
- Grey New York
Chief Creative Officer Jan 2020 - Jun 2023
Executive Creative Director Jan 2019 - Dec 2019 · 1 yrJan 2019 to Dec 2019 · 1 yr
Group Creative Director Jun 2016 - Dec 2019
Executive Creative Director Jan 2019 - Dec 2019 · 1 yrJan 2019 to Dec 2019 · 1 yr
Group Creative Director Jun 2016 - Dec 2019
Dreamcaster (Documentary)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
It's Only Worth It
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (all libraries)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (aura)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (board)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (experts)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (strategy)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (theory)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (film)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
The Billboard Is Yours to Take (Film 2)
- BRAND:
- Budweiser
- AGENCY:
- FCB New York
The Billboard Is Yours to Take (Film 1)
- BRAND:
- Budweiser
- AGENCY:
- FCB New York
Dreamcaster (Audio Case)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
The Billboard Is Yours to Take (Board)
- BRAND:
- Budweiser
- AGENCY:
- FCB New York
A Song For Every CMO - Haleon
- BRAND:
- Spotify Advertising
- AGENCY:
- FCB New York
A Song For Every CMO - Mastercard
- BRAND:
- Spotify Advertising
- AGENCY:
- FCB New York
- 2024 ANDY Awards
- 2024 CLIO Awards
- 2024 The Webby Awards
- 2024 D&AD Awards
- 2024 The One Show
- 2024 ACT Care Awards
- 2024 AICP/NEXT
- 2024 Cannes Lions International Festival of Creativity
- 2024 ADC Annual Awards
- 2023 LIA
- 2023 AdForum Business Creative Report
- 2023 Clio Entertainment Award
- 2023 Clio Sports Awards
- 2023 Cíclope International Advertising Craft Festival
- 2021 The Caples Awards
- 2021 CRESTA
- 2021 The New York Festivals Advertising Awards
- 2019 MAD STARS
Creative Director
KBS (kirshenbaum bond senecal + partners)
United States
2015 - 2016 (1 year)
Pichilemu in Punta de Lobos - Chile
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Thames Riverfront in Battersea - London
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
San Carlos de Bariloche - Argentina
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Rio de Janeiro
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
For Every Golden Moment
- BRAND:
- Corona Celo
- AGENCY:
- Grey Brasil
Anti-Racist Bag
- BRAND:
- University Zumbi dos palmares
- AGENCY:
- Grey Brasil
The other Leo Messi
- BRAND:
- Tools for Humanity
- AGENCY:
- Grey Group Argentina
Living Room 1
- BRAND:
- Panadol
- AGENCY:
- Grey Group Argentina
Concrete
- BRAND:
- Panadol
- AGENCY:
- Grey Group Argentina
Living Room
- BRAND:
- Panadol
- AGENCY:
- Grey Group Argentina
Kitchen
- BRAND:
- Panadol
- AGENCY:
- Grey Group Argentina
Change the Story
- BRAND:
- LALCEC
- AGENCY:
- Grey Group Argentina
Perfect Teeth Are Just Healthy Teeth
- BRAND:
- Aquafresh
- AGENCY:
- Grey London
Bad Santa Alley
- BRAND:
- Reinserta
- AGENCY:
- Grey Worldwide Mexico
Bad Santa Stairs
- BRAND:
- Reinserta
- AGENCY:
- Grey Worldwide Mexico
Bad Santa Corner
- BRAND:
- Reinserta
- AGENCY:
- Grey Worldwide Mexico
The Last Trip 2
- BRAND:
- Article 19
- AGENCY:
- Grey Worldwide Mexico
The Last Trip
- BRAND:
- Article 19
- AGENCY:
- Grey Worldwide Mexico
Uncles
- BRAND:
- Save the Children Mexico
- AGENCY:
- Grey Worldwide Mexico
Cousins
- BRAND:
- Save the Children Mexico
- AGENCY:
- Grey Worldwide Mexico
Dad
- BRAND:
- Save the Children Mexico
- AGENCY:
- Grey Worldwide Mexico
A Beautiful Sight
- BRAND:
- VABYSMO
- AGENCY:
- Grey Health
Lunchables
- BRAND:
- Lunchables
- AGENCY:
- Goodby Silverstein & Partners
Lunchables
- BRAND:
- Lunchables
- AGENCY:
- Goodby Silverstein & Partners
Similar Talent
