Patrick, originally from Hong Kong, is an advertising enthusiast who joined Draftfcb in January 2010. He has over 13 years of experience working in China and has accumulated over 16 years experience in advertising and marketing. Patrick perceives his career essence as opportunistic, strategic performance. Opportunistic is the principle he uses to push the envelope - there is no limit in business. Strategic means he loves to perform and lead the strategic planning process. Performance is the final threshold to make sure things happen under the ROI principle.