They made a movie a few years ago called "Analyze This." If Bret wasn't busy in advertising, he could've held a starring role. Seriously, his keen skills in analysis make him a true insight specialist—blending the art of marketing with the sciences of technology and analytics for over 20 years. A ten-year BVK veteran, Bret's passion for putting the customer at the center of the marketing process led him to start the Insight Group at BVK. Organizations from Southwest Airlines Vacations to Stanford Hospital and Clinics have called his thinking disruptive because it challenges the way they approach marketing. Prior to joining BVK, Bret held several senior level marketing positions in the online retail and travel sectors. In the final analysis, if you need to understand your customers, Bret is someone you want on your team.