Meike van Meegen
Agency Producer at adam&eve Berlin
Hamburg, Germany
TitleThe World's First Comedy Show on WhatsApp
BriefThe brand teamed up with two of Germany’s best-known actors, Fahri Yardim and Christian Ulmen, known for their talent for improvisation. To target a young audience, WhatsApp was the chosen platform. But since it doesn't allow conventional advertising, the campaign became the world's first interactive comedy show on WhatsApp. In the story, Christian and Fahri fail to read the small print in their advertising contract – and are forced to try everything to avoid the promo jobs they're asked to do.
Agency
Campaign The World's First Comedy Show on WhatsApp
Advertiser Telekom Deutschland GmbH
Brand MagentaTV

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PostedNovember 2019
Business SectorSubscribers Only
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