I’m a many-tricks pony. Digitally schooled. But I also do content, activation, purpose, innovation and ATL campaigns. It’s all storytelling to me. So, I guess I’m a one trick pony after all. Eyes on the idea. Focus on the story. My main skills are thinking, writing and talking. And I listen. Carefully. Researching people. Learning their ways. Empathy. That’s the cornerstone of my writing, my concepts and my work. Please check it out at www.pieterperry.nl