Aleksandrs Betins is a creative director and partner at Not Perfect Companies, the most prized creative agency network in the Baltics with offices in Vilnius, Riga and Tallinn. An art director by training, he has been a driving force behind the growth of advertising craft level in the region. Aleksandrs has more than 20 years of experience in advertising and has produced numerous popular campaigns that got the nations talking. He has served as the long-time president of Latvian Art Directors Club and is a member of Art Director Club of Europe.