Daniel Ilic

Daniel Ilic is a globally recognized Creative Director, holding the role of Global Creative Director within the Creative X In-Product Team at Meta. With over two decades of experience, he has made his mark in the creative industry through his expertise in marketing innovation, product design, and brand development across both traditional and cutting-edge media.

Throughout his career, Daniel has collaborated with renowned brands such as adidas, Google, Meta (encompassing Instagram, Facebook, and WhatsApp), LEGO, Disney, Sony, and Netflix, pioneering digital platforms and pushing the boundaries of creative expression.

Daniel's leadership has been instrumental in guiding teams and fostering cross-functional collaborations (XFN constellations) for more than a decade. He also co-founded and established a successful agency in the United States. His work has consistently earned recognition and accolades, making a significant impact on the industry and earning features in major award shows and industry publications.

Since 2017, Daniel has been at the creative helm of a large-scale business vertical at Meta. His mission is to connect with audiences on a profound level, and his work has already touched the hearts of over 10 billion people and counting. This impact transcends not only emotional resonance but also substantial business growth.