John McLaughlin

John McLaughlin

Chief Operating Officer at Critical Mass, Chicago
Calgary, Canada

About me

As Chief Operations Officer, John is charged with overseeing the efficiency of the Agency’s process and quality of its work product. Since joining Critical Mass in 1999, he has progressed through several roles in the organization. Through his experience leading individual projects, large-scale client teams and entire offices, John has developed a great understanding of the challenges facing complex organizations and enjoys identifying and capitalizing on opportunities for improvement. With a Master’s Degree in Integrated Marketing from Northwestern University, John believes in the power of data and analytics to drive business and organizational decisions. He also holds a degree in journalism with a concentration in advertising and business administration from Ohio University. His free time is occupied by baseball, cheesy science fiction novels and chronicling the adventures of his 2-year-old son.

Positions

Chief Operating Officer
Chicago, United States
January 2011 - Present (13 years 11 months)
- Member of global executive group responsible for corporate strategy, planning, and implementation
- Responsible for overall business performance with a focus on staff/contractor cost management, project efficiency, and team dynamics
- Oversee the global HR, recruiting, IT and Project management functions, providing direction, input on programs, and management of policies
- Executive sponsorship of several significant clients, engaging in program planning, team composition and recruiting, and responsible for overall client satisfaction
Senior Vice President, General Manager
Chicago, United States
April 2008 - November 2011 (3 years 7 months)
- Member of executive committee overseeing all Chicago agency operations
- Responsible for managing, building, and growing client relationships and Critical Mass visibility.
- Direct the Chicago operation with the objectives of maximizing financial growth, increasing client base, establishing short-term and long-range objectives and representing the company to potential clients and the general public.
- Work with New Business dept to engage and win prospective clients
- Speak to the media and at major industry events on case studies, CM's interactive marketing perspective, and the future of digital marketing
- Monitor and advise on the financial and operatinve metrics of the office and company as a whole
- Develops and nurtures interactive marketing leaders and builds high-energy teams that work in different geographic locations supporting Chicago clients
- Develops and maintains senior level client relationships
Vice President, Managing Director
Chicago, United States
January 2006 - April 2008 (2 years 3 months)
- Leading a multi-million dollar, multi-client business unit
- Actively manage executive level client relationships, achieving new business references and high satisfaction scores on annual surveys
- Consistently exceeded internal revenue and margin goals
- Leading the growth and stability of the Critical Mass Chicago office
- Maintaining high-energy, multi-disciplinary teams with high employee satisfaction and retention rates
- Contributing to the management of the overall organization including strategic and operational planning, fiscal oversight and organizational policies and procedures
Account Director
Chicago, United States
January 2005 - December 2005 (11 months)
- Managed of revenue and profitability for a multi-client business unit
- Developed and delivered organic growth within several accounts
- Provided strategic direction for all clients within the business unit
- Ensured accuracy in all project documentation (project plans, statements of work, briefs) and efficiency in the execution thereof
- Defined and implemented best practices at the business unit level
- Contributed to overall development of the Client Services department
- Managed performance and growth for all client service personnel within the business unit
Sr. Account Manager
Chicago, United States
December 1999 - December 2004 (5 years)
- Managed day to day relationship with several client organizations
- Ensured the success and satisfaction of the individual client relationships
- Built relationships with senior managers within client organization
- Maintained client satisfaction levels
- Lead projects/initiatives to conclusion/delivery
- Significantly grew client relationship in terms of revenue generated and profitability
Copywriter
Global
MOTION DESIGN
New York, United States

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