Kim Ball
1 year ago
The French are familiar with Doctolib’s online appointment platform which offers the public the possibility to select and book from a wide variety of medical expertise and services. Few, however, are aware of the brand’s primary reason for being which is to improve the daily lives of caregivers by developing new generation services that relieve them of administrative work, saving them time, so that they can focus on people and provide better care. The real goal of this project was to turn a simple service into a real brand. And to create this strong link with people, we decided to reveal the true nature of the platform: People see Doctolib as a platform for making an appointment with a healthcare provider. Yes, but Doctolib was initially created So, taking care of the most beloved population of the French was a critical creative link to make.
To demonstrate Doctolib's commitment to caregivers, the brand and Ogilvy Paris wanted to pay tribute to them in a film by highlighting the complexity and richness of the work of those who, every day, do more than their job: they are general practitioners, physical therapists, dentists, and they also sometimes improvise as babysitters, coaches, ... All of this with one goal in mind: to care with humanity. This continuous engagement requires time. Because caring is much more than a job, the ambition of Doctolib is to help professionals by freeing up their time and simplifying their daily lives for the benefit of patients. https://youtu.be/Q3WT867Pzp4
DOCTOLIB - Caring, it's much more than a job.
Kim Ball
1 year ago
Ogilvy Paris thinks outside the frame using AI to extend its 25 year ad saga for Nestle’s La Laitière, inspired by famous Vermeer painting: The Milkmaid (La Laitière in French). Using DALL-E new Outpainting feature, the Ogilvy creative team gives art direction in text prompt that the AI responds to by generating new artwork imagery that’s in-keeping with the original “oil-on-canvas” realized by the paint brush of Dutch artist, Johannes Vermeer, over 350 years ago. Vermeer’s painting baptized “The Milkmaid” [La in French] portrays a dairy craftswoman in the middle of preparing a recipe. The masterpiece crossed centuries... until becoming, at the end of the 90's, the emblematic icon behind the French favorite Nestle yogurts and dessert brand, La Laitière. https://www.youtube.com/watch?v=V6FjSJg6-mw
