Ernest Desumbila
Réalisateur at Iconoclast
Leeds, United Kingdom
TitleA Tale As Old As Time (150s)
BriefA promotional film that’s part of a worldwide campaign created to evoke excitement for a significant heavyweight boxing match between two undisputed champions. ‘Ring of Fire’ was the biggest fight in boxing. It was a history-making showdown between WBC and Lineal Champion Tyson Fury and WBO/IBF/WBA Unified Champion Oleksandr Usyk. The winner would go on to become boxing’s first Undisputed Heavyweight Champion since Lennox Lewis claimed that honour 25 years ago.The film presents a cinematic journey that captures the intense anticipation of a clash between two undefeated champions, portrayed as a metaphorical odyssey through time. It takes viewers through a series of dramatic, historic battles as the fighters move closer to their confrontation. Guided by the commanding presence of Paul Anderson, it visually explores the psychological warfare waged by both sides, leading up to their modern-era showdown in the boxing ring.
Agency
Campaign A Tale As Old As Time, Riyadh Season/General Entertainment Authority
Advertiser General Entertainment Authority
Brand Riyadh Season

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Date of First Broadcast/Publication Subscribers Only
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Media Type Web Film
Length
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