About me
Christer joined R/GA in July 2012. Born in Malaysia and brought up across Asia, Christer spent the last 12 years focused on multiple aspects of digital technology and communications in APAC. He has led digital development plans, global campaigns, and communications strategies for local and multinational clients including Intel, Dell, Microsoft, McDonalds, Johnson & Johnson, Kimberly-Clark, PepsiCo, Daimler/Mercedes, and Lenovo.
Before joining R/GA Christer was at Razorfish and The Upper Storey as Regional Strategy Director, as well as at Tribal DDB (SG/HK/China) in various roles from General Manager to Strategy lead. He also spent 6 years with Euro RSCG across Singapore, Hong Kong and Australia.
Educated in international schools across Asia, Christer completed his studies with a Bachelors and Masters in Sydney. Before getting into advertising he dabbled in a variety of things from nanotechnology, a music career, to a digital startup.