Scott Kellner

A lifelong marketer, Scott has built and sold companies, completed turnarounds, and provided marketing communications and branding expertise to both agency and corporate entities. His background includes work in the entertainment, software and marketing services spaces.
Scott is a graduate of the Leavey School of Business at Santa Clara University, where he’s also served as a business communications mentor and on the Board of Fellows. 

I undertook a 6 month contract to coalesce the strategy practice at Unbridled Brain, an interactive agency specializing in custom digital marketing initiatives, micro sites, websites and applications that ensure customer satisfaction, increased sales and reduced support costs.

Highlights:
• Winner: Web Marketing Association 2013 Web Award: Eton website
• Winner: Web Marketing Association 2013 Web Award: Electrorent website

INXPO offers an excellent SaaS online communications platform used for events, webcasting and Social Business TV. When I joined, the company had great technology, but needed a brand revitalization, a fresh look at its UI/UX and new awareness and lead generation programs.

I sharpened the product marketing by creating solution-specific product suites targeted at specific use cases. I created a new corporate web site with optimized content and integration with marketing automation tools I implemented. And I created dozens of content marketing programs complete with targeting, database set up, strategy, copy/design, lead flow nurturing programs and measurement parameters.

Highlights:
• Built the demand generation program using marketing automation software tools
• Created all content for the demand generation campaigns (videos, webinars, white papers, position papers, landing pages, etc.)
• Managed all lead gen campaigns, targeting 12 different personas across 8 verticals
• Increased the sales pipeline significantly in a very short period
• Shortened the sales cycle during the same period
• Launched new products on time, on budget and on target – worked closely with the CTO and the development team from scope to wireframes to usability testing to launch of the SaaS product
• Managed all SEO and SEM – generated more qualified leads from the corporate website and dramatically improved organic search results

6Connex is a premier SaaS provider of virtual business solutions for the enterprise, combining content management and distribution with vibrant social engagement and collaboration technology. Customers include HP, Cisco, Intel, GE, Microsoft, DuPont, P&G, AT&T, Siemens, Autodesk, Oracle, Novartis and Kaiser. 6Connex was spun out of Design Reactor.

Highlights:
• Managed all lead generation, SEO/SEM
• Managed product marketing, including the product road map
• Responsible for all branding, social media and collateral development
• Hands on leadership style: I designed all of the company's Web presences, wrote most of the copy (including press releases), managed the social media campaigns and event marketing
• Closed high level deals with major customers
• Built a channel of 15 partners/resellers
• Hired, trained and streamlined the entire service and support organization from scratch

I was brought in to rebuild the client services team at this award-winning Silicon Valley digital agency as the executive lead for a team of account management, project management and strategy personnel. Responsible for interactive marketing strategy, client services, estimating, project management and media planning for a wide range of agency clients including Intel, Palm, Navigant Consulting, Motorola, PayPal, BEA, AMD, Disney, LSI, HP and Cisco.

Highlights:
• Authored digital marketing strategy documents for major customers
• Installed a scalable process for account acquisition and management
• Managed the customer life cycle from lead to prospect to customer to positive reference for future customers
• Expanded agency service offering to include longer-term engagements with customers with predictable revenue

Established a vibrant entertainment marketing agency with five practice leaders and eighteen support personnel. The agency’s client list included Google, Wells Fargo, HP, Ebay, Kraft, P&G, Pottery Barn, Banana Republic, Whole Foods and many others. I had full P&L responsibility. I also led strategy and client acquisition/retention efforts to ensure the company was at the forefront of technological changes that impact marketing services.

Areas of focus:
• Branding & Positioning
• Marketing Collateral
• User Interface Design
• Interactive Marketing
• Business Development/Sales Management

Developed the strategy for the positioning of Tambourine brands, which included several music content companies and a brick and mortar distribution network, in order to leverage Web-based economies for greater profitability and return on assets. Established new distribution channels, negotiated licensing agreements – both digital and traditional – and ran the product development and marketing teams across all applications.

Areas of focus:
• Marketing Collateral
• Interactive Strategy Development
• Content Licensing
• Business Development

Built and sold a lifestyle music production and marketing company with customers in 18 countries, and more than 12,000 retail accounts. Took advantage of niches within the traditional music distribution value chain to create a music company catering to adult music tastes. This eventually resulted in the industry’s first international “non-trad” music distribution company. Though Sony, a then independent BMG and Universal all courted us, we sold to a group of investors in 1997.

Areas of focus:
• Branding & Positioning
• Marketing Communications
• Event Management
• Sales Support

Overview: Developed new business and managed ongoing accounts at this leading Silicon Valley firm. Highlights:
• Copywriting/Collateral Development
• Marketing Communications Strategy
• Media Buying
• New Business Presentations