| Title | Important things |
| Brief | There are things in life more important than all other things.During the most important moments of life we don't care about to such things a table or bad.So in our TVC all IKEA products became invisible to help focus on the most important thing – the relationships between people. |
| Agency | Instinct |
| Campaign | Important things |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Chief Creative Officer | R...n Fi....er Subscribers Only |
| Chief Creative Officer | Ya....av O...v Subscribers Only |
| Associate Creative Director | E....iy G....an Subscribers Only |
| Associate Creative Director | An....na Pi....va Subscribers Only |
| Strategic Planning Director | A..a Za.....va Subscribers Only |
| Client Services Director | M...na Ve.....ina Subscribers Only |
| Account Director | I...a G....va Subscribers Only |
| Senior Account Manager | K....ya Mi.....ova Subscribers Only |
| Production Company Producer | T....na Dm.....va Subscribers Only |
| Marketing Manager | I..a Ro.....li Subscribers Only |
| Marketing Communications Manager | A..a F...na Subscribers Only |
| PR Marketing Communications Director | O..a Be....va Subscribers Only |
| Marketing Communications Specialist | O..a Ch....va Subscribers Only |
| Content Specialist | O..a T....ts Subscribers Only |
| Content Specialist | J...a G...na Subscribers Only |
| Digital Content Specialist | H...na Ma.....ova Subscribers Only |
| Interior Designer | I..n N...ov Subscribers Only |