As President of Lowe Campbell Ewald, Sal leads our New York operation. With over 10 years as a part of the Lowe and Partners network, he is well versed in delivering global integrated solutions to our clients.
In addition to overseeing New York’s operations and a staff of 40, Sal leads client relationships for MilkPEP, Snuggle, De’Longhi and UNICEF, as well as global relationships for Unilever brands including Becel, Clear, Country Crock, Degree/Rexona, Knorr, and TRESemme. He also plays an instrumental role in the agency’s new business efforts, assisting with the recent wins of De’Longhi and UNICEF.
Before joining Lowe, Sal worked at Saatchi & Saatchi and Bozell. He has worked across a range of clients including General Motors, Outback Steakhouse, PwC, Aruba Tourism, Perdue Farms, Electrolux, Burger King, and Johnson & Johnson.
Sal has an impressive list of pop-culture ad classics to his credit, including the Milk Mustache for America’s Milk Processors, one of the industry’s strongest examples of a successful integrated campaign. And as an industry spokesperson, he’s appeared on CNN and ABC World News Tonight and quoted in The New York Times and the Wall Street Journal.