About me
Philippe Paget, has thirty years of experience in the marketing, communication, media, internet and technology industries. Pioneer of the online advertising industry, he founded Real Media one of the leading online rep companies in 97. He left after the merger with 24/7 Media in 2002, and then co-founded Mistral Partners, a consulting agency based in Geneva where he intervened as an operational consultant for startup projects. Back in Paris since 2006, he resumed his seat as chairman of Présence d'Esprits, and invested in a new venture, Weetiz.com, specialized in web conferencing and online events. Weetiz.com was merged with AdForum in 2009 and Philippe was named CEO worldwide. He revamped completely AdForum, shifting its business model from an Agency directory and a Creative archive into a new platform offering extended services to the advertising community. In 2011, Maydream purchased the Epica Awards, on of the top 5 international creative awards with a unique Jury of more than 400 trade journalists. In 2018, he launched the AdForum Talent, a community of more than 100 000 creative around the world and in 2019, during the pandemic he created the AdForum PHNX awards in order to support creativity. PHNX is now in its 3d years and gathers the largest and most diverse jury in the whole industry, celebrating creativity and innovation around the world.
Philippe holds a business degree from the European Business School (Paris, Barcelona, and Frankfurt). He shares his time between New York and Paris.
Skills
- Digital Marketing
- Online Advertising
- Digital Strategy
- Digital Media
- Advertising
- Integrated Marketing
- Social Media Marketing
- Marketing Strategy
- Social Media
- Marketing Communications
- SEM
- Marketing
- New Media
- E-commerce
- Interactive Marketing
- Mobile Marketing
- Email Marketing
- Web Analytics
- Strategic Communications
- Creative Direction
- Online Marketing
- Web Marketing
- Interactive Advertising
Languages
- English - Pro
- German - Basic
Sector Experience
My Work
SEE ALL WORKPositions
CEO AdForum and Epica
AdForum’s AgencyPreview is used by advertisers, large and small, when they are in the process of selecting a new agency or for other agency research needs. Our creative library, AdFolio, is used by over thousands of industry professionals to keep on top of important creative work.
AdForum originated out of Maydream Inc., a company founded in 1999 and incorporated in the U.S. and France. Maydream has operations in the NY metropolitan area, Paris and London.
VP Europe
CEO
Directeur associé – Fondateur
Exemple de mandats:
SPRINGBOOST:nouvelle société Suisse de chaussures de sport de haut niveau permettant d’augmenter les performances sportives des athlètes.
Mistral Partners a créé la société, déposé les brevets, effectué 3 levés de fond (15 M€ au total) et recruté l’ensemble des collaborateurs.
AIBITS SA société de technologie qui propose des solutions automatisées de marketing capable d’analyser des comportements et faire des recommandations afin d’optimiser les interactions avec les utilisateurs.
Mistral a vendu AIBITS à la société Conducive en 2005
Directeur Marketing Communication
COO
Responsable de plus de 500 employés dans 15 marchés nous avons développé une société dont le CA a atteint 50 millions USD en 2002.
Création de Real Media Scandinavie (Stockholm), Real Media Espagne (Madrid), Real Media Benelux (Amsterdam), Real Media Asie (Hong Kong/Singapore), Real Media Afrique du Sud (Johannesburg).
Directeur pour l’ensemble des activités Marketing et Communication pour Real Media Europe, Afrique et Asie.
