Uwe Gutschow
SVP, Digital and Engagement Strategy Director at INNOCEAN USA
Huntington Beach, United States
About me
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Positions
SVP, Digital and Engagement Strategy Director
Guiding INNOCEAN USA’s digital thinking and innovation vision, Uwe has been responsible for providing strategic direction in a way that connects brands with people through relevant experiences and conversations. Before joining INNOCEAN in 2012, Uwe led digital thinking for Saatchi & Saatchi across two continents for diverse clients such as Guinness (Africa), Sony Ericsson (Global), Toyota (USA), Peugeot (South Africa) and P&G (Europe). Originally from South Africa, he started the digital division of Saatchi & Saatchi in Cape Town, where he was Creative and Managing Director. A stint as part of a global Saatchi & Saatchi think tank led Uwe to Saatchi & Saatchi LA, where he planned and implemented their social media and digital practices for Toyota. Additionally, he is an established international conference speaker and guest lecturer. His work has earned numerous Effies and international creative awards.