Andrew “Andy” Rutberg has a passion for data and the strong desire—as well as drive—to help companies transform the way they do business so that they “compete and win” on analytics. That’s fact-based marketing at its core!Andy serves as president of Marketing Solutions Center, a WPP company powered by Wunderman. This global resource combines production, creative execution and analytics in one end-to-end service offering that reduces costs and increases marketing effectiveness across print, digital, mobile and broadcast platforms.Andy oversees its high-volume, scalable, global delivery centers in Dhaka and Moscow, as well as seven regional delivery centers. He also manages the integrated measurement framework that provides near real-time performance reporting that reveals to clients what’s working and what needs improvement. Marketing Solutions Center serves Nokia and Microsoft and is ramping up for Best Buy.
Andy’s clients appreciate his unique ability to identify and triage their most challenging business issues and then design and implement a foundational data infrastructure to address them. His achievements included establishing a network of marketing service centers around the globe that fulfill the day-to-day marketing execution and analytical needs of global clients. His innovative solutions help clients navigate the complex and often confusing process of planning and achieving return on marketing investment.
Andrew “Andy” Rutberg has a passion for data and the strong desire—as well as drive—to help companies transform the way they do business so that they “compete and win” on analytics. That’s fact-based marketing at its core!Andy serves as president of Marketing Solutions Center, a WPP company powered by Wunderman. This global resource combines production, creative execution and analytics in one end-to-end service offering that reduces costs and increases marketing effectiveness across print, digital, mobile and broadcast platforms.Andy oversees its high-volume, scalable, global delivery centers in Dhaka and Moscow, as well as seven regional delivery centers. He also manages the integrated measurement framework that provides near real-time performance reporting that reveals to clients what’s working and what needs improvement. Marketing Solutions Center serves Nokia and Microsoft and is ramping up for Best Buy.
Andy’s clients appreciate his unique ability to identify and triage their most challenging business issues and then design and implement a foundational data infrastructure to address them. His achievements included establishing a network of marketing service centers around the globe that fulfill the day-to-day marketing execution and analytical needs of global clients. His innovative solutions help clients navigate the complex and often confusing process of planning and achieving return on marketing investment.