Title | Share Share your Buy |
Brief | 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need. A unique code on every product lets you track your donation. The help is certified by the United Nations. SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks. |
Agency |
HeimatTBWA\
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Campaign |
Share Share your Buy
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Advertiser |
Share Foods GmbH
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Brand |
Share Foods Water, Musli Bars, Soap
|
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Posted | November 2018 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type |
Case Study
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