Bill started his career with the Ogilvy PR Group in 1988 and rose through the ranks in their Singapore, Hong Kong, and China offices. His last stint with Ogilvy was as Managing Director and International Business Director at Ogilvy & Mather Advertising Malaysia in 2006.
In 1993, Bill joined Bintan Resort Management as Deputy Director of the master-planning and marketing team of Bintan Resorts in Indonesia. Bill was also Director of Brand Management at the Singapore Tourism Board where his team garnered the “Best Tourism Branding” award at the TravelWeekly (Asia) Industry Awards in 2007.
Bill is a passionate brand and communications strategist with over 20 years’ of experience in North and Southeast Asia and, over the years, has developed senior-level corporate training programmes including presentation skills, media skills, and brand management training for clients such as SWIFT, Pepsi-Cola, VP Bank and the Melium Group.
In 2011, he was appointed Lecturer for Branding, PR and Advertising at the LaSalle College of the Arts. He is also presently developing a masters and undergraduate Brand Management programme.