Pancho Cassis
Chief Creative Officer at DAVID
Madrid, Spain
TitleMoldy Whopper (day 32)
BriefThe food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world.
Agency
Campaign The Moldy Whopper
Advertiser Burger King
Brand Burger King

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PostedDecember 2020
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
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