Volkswagen California - "California Stays"

Belong Agency Copenhagen, Denmark

Awards

12073

Brand: Volkswagen California
Country: Denmark

Advertiser: Volkswagen

Title	California Stays
Brief	The VW camper van encapsulated the spirit of the 60s: road trips with only freedom on the horizon. With hotter, longer summers, there's never been a better time to get on the road again with the Volkswagen California. But in Denmark, not using an official camp site is punishable by a fine, seriously undermining the sense of liberty symbolised by the vehicle. So VW partnered with landowners across the country to launch California Stays – overnight spots in Denmark’s most remote and breathtaking locations, bookable for free on AirBnB and Booking.com.
Agency	Belong Agency
Campaign	California Stays
Advertiser	Volkswagen
Brand	Volkswagen California
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Chief Creative Officer	T...as B...g Subscribers Only
Executive Creative Director	F...h ..b Subscribers Only
Associate Creative Director	L..e J....en Subscribers Only
Director	S...e Bj....of Subscribers Only
Strategy Director	L...se B...dt Subscribers Only
Strategic Planner	J...b S....er Subscribers Only
Designer	M...in M....ke Subscribers Only
Designer	L...a ..y Li.....dt Subscribers Only
Production Company Producer	J...e Wi.....es Fr....en Subscribers Only
Digital Campaign Manager	M...e Ti....nd Subscribers Only
Project Manager	L..e Sk.....æk L...en Subscribers Only
Chief Executive Officer (CEO)	D...ev Ahle.........rvig Subscribers Only
Associate Project Manager	L...e B...n M...ler Ha.....en Subscribers Only
Assistant Editor	T...as M...n Subscribers Only
Editor	J...er L..d Subscribers Only