Franki Goodwin

Creative Director and Executive Producer at Saatchi & Saatchi, London

London, United Kingdom

My Latest Work

SEE ALL WORK

Sweet Suspicion: A Waitrose Mystery

Give Knowingly

'Til I Died

This is OVO: Beyond The Free Energy Savings Account

About me

I'm Franki Goodwin, Creative Director at Saatchi&Saatchi London and Executive Producer at Western Edge Pictures. Please feel to have a good old root around my work below. Some of it has won lots of awards. Some of it hasn't, but I'm proud of every single one of these projects.

Sector Experience

Awards

People I worked with

Saatchi & Saatchi London

Chief Creative Officer (CCO)

saatchi & saatchi

Will John

Executive Creative Director

Saatchi & Saatchi

My Work

SEE ALL WORK

The Home Dialogues

BRAND:

John Lewis

AGENCY:

Saatchi & Saatchi

A Cry for Help

BRAND:

Pregnant then Screwed

AGENCY:

Saatchi & Saatchi

Hope United – Unfinished

BRAND:

EE

AGENCY:

Saatchi & Saatchi

Get the Day Done

BRAND:

Fridge Raiders

AGENCY:

Saatchi & Saatchi

Snapper: The Perfect Tree

BRAND:

John Lewis

AGENCY:

Saatchi & Saatchi

It's Time For The GOOD Stuff

BRAND:

Waitrose

AGENCY:

Saatchi & Saatchi

The Weekly Flutter

BRAND:

British Heart Foundation

AGENCY:

Saatchi & Saatchi

Hoop Cities (Trailer)

BRAND:

NBA

AGENCY:

Saatchi & Saatchi

Positions

Directeur de création

Saatchi & Saatchi

London, United Kingdom

January 2013 - Present (11 years 10 months)

Since joining Saatchi & Saatchi in 2013, I've been working as a Creative Director across multiple award-winning integrated campaigns. Main clients currently include George at Asda, Direct Line and Deutsche Telekom. I have won 16 Cannes Lions, including two golds, in 2 years for Deutsche Telekom and have been honoured to represent Saatchi as a Judge at Cannes.

Sweet Suspicion: A Waitrose Mystery

BRAND:

Waitrose

AGENCY:

Saatchi & Saatchi

Give Knowingly

BRAND:

John Lewis

AGENCY:

Saatchi & Saatchi

'Til I Died

BRAND:

British Heart Foundation

AGENCY:

Saatchi & Saatchi

This is OVO: Beyond The Free Energy Savings Account

BRAND:

OVO Energy

AGENCY:

Saatchi & Saatchi

Anti-Sponsor

BRAND:

Brewdog

AGENCY:

Saatchi & Saatchi

Summer of Joy, Youth, Freedom

BRAND:

T-Mobile

AGENCY:

Saatchi & Saatchi

Get Thirsty

BRAND:

Robinsons

AGENCY:

Saatchi & Saatchi

Company Director

Western Edge Pictures

United Kingdom

2011 - Present (13 years 10 months)

Description

As CBO at Western Edge Pictures, I am focusing my film campaign experience into a strategic production role that allows my involvement over the life-span of a film to create powerful above the line and digital marketing tools that extend the world of the film and generate the largest possible following for each title.

Creative Director and Digital Strategist

Freelance

January 2010 - February 2013 (3 years 1 month)

Description

Projects include a successful social media and digital campaign for the independent movie ‘Third Star’, branding and digital consultancy for new UK animation Studio ‘The Imaginarium’ (working on the Hobbit with Founder, Andy Serkis) and a UGC Facebook/YouTube concept that asked ‘Which Religion is Funniest’ to promote ‘The Infidel’ for Revolver Films.I have also worked regularly with leading UK viral agency ‘The Viral Factory’ on various high-concept digital projects for Standard Charter/Liverpool FC, Skype and Westfield.

Lecturer in Viral Media

Parsons Paris School of Art + Design

September 2011 - December 2011 (3 months)

Description

Working with a core group of international students we develop skills related to viral content, social media platforms and generate conceptual and practical incentives for sharing brands and stories online.

Co-Founder and Creative Director

Franki&Jonny

United Kingdom

2001 - 2009 (8 years)

Description

After the completion of BAFTA Interactive nominated website for the Mike Figgis film ‘Hotel’ (Film4) in 2001 I set up a creative digital design agency targeting the UK film industry.

A fantastic 8 year journey saw us grow to a 10-strong boutique consultancy working on a wide range of digital, print and branding projects across the Advertising, Film & Entertainment industries. Clients included: Pathé, Warner Bros, Buena Vista Intl., Celluloid Dreams, Film London, Curzon Cinemas, Momentum, Metrodome, Hanway and E1 Entertainment.

Designer

SAS London

London, United Kingdom

1999 - 2001 (2 years)

Description

Where I cut my teeth, met many creative mentors and my future business partner. I was working on print, branding and multi-media projects for clients such as BT, Jaguar Racing, Land Securities, Rothschild and Bourjois. I was involved in two projects featured in the D&AD annual and got a lot of paper cuts.