Ed Castillo has trained in brand strategy, comms planning, and primary research for 24 years at some of the world's most awarded agencies. His most recent role was Global Chief Strategy Officer @ Arnold.
He is now available to help develop, define, deploy, and/or reinvigorate your brand strategy on a freelance basis.
Ed has built iconic brands globally and regionally and has established a winning track record in new business. Notable career accomplishments include winning 10 pitches in a row while at Chiat\Day and leading strategy for the “What Happens Here Stays Here” campaign on behalf of the Las Vegas Convention and Visitors Authority, which earned the Grand Marketer of the Year Award from Brandweek in 2004.
Ed holds an AB with honors from Amherst College and has been invited to present to the SXSW Festival in Austin, TX and the American Philosophical Association in Washington, D.C. Additionally, he completed the prestigious Commandant’s National Security Program at the U.S. Army War College. As an instructor at the Miami Ad School, Ed helped to develop and launch their Communications Planning Bootcamp in 2010.
Originally from Tucson, AZ, Ed lives in Westport, CT with his wife, daughters, and son.