Innocence En Danger - " #GuiltyTags"

McCann Paris

McCann Paris Neuilly sur Cedex, France

Awards

12637

This ad is part of the ACT Responsible Collection

Brand: Innocence En Danger
Country: France

Advertiser: Innocence en Danger

Title	#GuiltyTags
Brief	The GuiltyTags campaign has a chilling message about child murders: not only the murderer is to blame. The distracted social worker, the school principal who chose not to believe: every person in the life of an abused child is responsible for stopping the abuse before it’s too late. GuiltyTags tells the true stories of nine murdered children by creating a network of profiles of every “guilty” person, each tagged on the child’s photo. Through images and comments, we learn the details behind the murders and the role each person played.
Agency	McCann Paris
Campaign	#GuiltyTags
Advertiser	Innocence en Danger
Brand	Innocence En Danger
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Digital
Length	119 seconds
More Information	Subscribers Only
Production Company	.A ..C P...s Subscribers Only
Executive Creative Director	Ri....do F....so Subscribers Only
Executive Creative Director	J...en Ch.....ini Subscribers Only
Creative Director	S�.....ien Bo....el Subscribers Only
Creative Director	..y L...s Subscribers Only
Art Director	J...y C....es Subscribers Only
Copywriter	L...en Ha.....eld Subscribers Only
Strategic Planner	S...i R...vi Subscribers Only
Chief Executive Officer (CEO)	B...o T....nt Subscribers Only
Group Consultant	C...ne De.....tte Subscribers Only
Integrated Producer	A...ud L...ns Subscribers Only
Director of social media	Pi......ean B....rd Subscribers Only
Channel Planner	R...is La....de Subscribers Only
Brand Communications Manager	Is....le H...in Subscribers Only
Creative Excellence Manager	..a B...y Subscribers Only
Digital Project Manager	Ch.....te Ba......uty Subscribers Only
Community Manager	H...y Rou.......rps Subscribers Only
Community Manager	A...ée To.....re Subscribers Only
PR Agency	W...r Sh.....ck . P...s Subscribers Only
Executive Producer	Jea......iel Sa.....aul Subscribers Only
Line Producer	V...ck L...r Subscribers Only
Production Company	NO.....EMO Subscribers Only