Ailton Henriques
Senior Art Director at BBDO Germany
Dusseldorf, Germany
TitleTalking can save lives
BriefSuicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once.
Agency
Campaign Talking can save lives
Advertiser Deutscher Caritasverband e.V.
Brand Suicide Prevention Service [U25]

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PostedNovember 2019
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