About me
As President of OMD West, Greg is responsible for overseeing and developing OMD’s offices in Los Angeles, San Francisco and Seattle. Based in Los Angeles, he manages a portfolio of client business in the US and globally. He also oversees strategic planning, business development and all other operations.
An award-winning marketing executive, Greg is an Ad Age Media Maven and has over 25 years of experience in marketing, media, and digital working at NBC, FOX, World Wrestling Entertainment, and Virgin Mobile. He was also SVP, Entertainment and Innovation for Initiative in New York.
Greg is active in the industry as a board member for thinkLA and as an advisory board member for AOL, DPAA, and VentureFuel
Talent you might be interested in
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Joe Sciarrotta
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Ogilvy & Mather, Chicago
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McCann Worldgroup UK
Positions
SHARPER INSIGHTS
Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.
INSPIRING IDEAS
Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay-as-you-go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.
SUSTAINABLE RESULTS
Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.
Strategic insights, innovative ideas, and measurable results all lead to success in the West. Greg oversees OMD’s Los Angeles, San Francisco and Seattle offices, managing a wide array of global and U.S. based accounts in addition to strategic planning and business development.
INSPIRING IDEAS
Greg brings over 20 years of experience in marketing, media and digital expertise to OMD, having worked for Initiative, NBC, FOX, World Wrestling Entertainment (WWE), and Virgin Mobile. Prior to joining OMD, Greg spent the last several years at Initiative New York where he managed the entertainment and innovation practice, including the CBS, Showtime, AOL and Fuse accounts. At Virgin Mobile, Greg helped launch the brand and their pay-as-you-go service in the US. He also spent a decade in network television for NBC and FOX, developing campaigns for primetime programs and managing several of NBC’s first marketing partnerships with Yahoo! and AOL.
SUSTAINABLE RESULTS
Named an AdAge Media Maven in 2011, Greg has been recognized for his track record of innovation and the role he’s played in helping to expand OMD West’s roster of clients, doubling the size of our LA office. Greg’s relentless focus on content, innovation and the integration of media has helped OMD become one of the most successful media operations on the west coast.