Matthew Yorke
Managing Director, Business Development & Marketing at OMD USA
New York, United States
About me
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Positions
Managing Director, Business Development & Marketing
SHARPER INSIGHTS
We are in the early stages of the most disruptive and transformative era for brands, marketers and media. Those who thrive will embrace the challenge with creative thinking and bold innovation. As Managing Director of Business Development & Marketing, Matt leverages his legal background and business expertise to understand the real issues that CMOs are being asked to solve, and designs solutions to ensure success.
INSPIRING IDEAS
Matt passionately believes that people are the difference. By working collaboratively with OMD teams and client stakeholders, he tackles today’s industry challenges. To drive improved business results in a data-driven era, marketers need to become more agile, their teams and agencies more integrated, their decisions dynamically informed by data and their ideas more creative and compelling than ever before.
SUSTAINABLE RESULTS
Matt has been recognized with numerous industry awards for his leadership, innovation and customer-centric approach, including Folio 40 as a C-level visionary. Matt spent 15 years at IDG, most recently as CEO IDG Enterprise, working globally with the biggest brands in technology to deliver innovative and integrated programs. He started his career in the United Kingdom and has spent the last 11 in the USA. He sits on the advisory boards of a number of early-stage companies.
We are in the early stages of the most disruptive and transformative era for brands, marketers and media. Those who thrive will embrace the challenge with creative thinking and bold innovation. As Managing Director of Business Development & Marketing, Matt leverages his legal background and business expertise to understand the real issues that CMOs are being asked to solve, and designs solutions to ensure success.
INSPIRING IDEAS
Matt passionately believes that people are the difference. By working collaboratively with OMD teams and client stakeholders, he tackles today’s industry challenges. To drive improved business results in a data-driven era, marketers need to become more agile, their teams and agencies more integrated, their decisions dynamically informed by data and their ideas more creative and compelling than ever before.
SUSTAINABLE RESULTS
Matt has been recognized with numerous industry awards for his leadership, innovation and customer-centric approach, including Folio 40 as a C-level visionary. Matt spent 15 years at IDG, most recently as CEO IDG Enterprise, working globally with the biggest brands in technology to deliver innovative and integrated programs. He started his career in the United Kingdom and has spent the last 11 in the USA. He sits on the advisory boards of a number of early-stage companies.