My Latest Work
SEE ALL WORKBuilding Back Better. The Future of Advertising - Keith Weed
You’re Gold 1
You’re Gold 3
You’re Gold 2
About me
Keith Weed has served as Unilever’s Chief Marketing and Communications Officer since 2010, aiming to double the size of the company’s business while improving the company’s environmental and social impact. He brings significant personal influence to that job: he’s one of the most talked-about CMOs on Twitter, and one of the most engaging on LinkedIn, too.
Under Weed’s leadership, 2016 saw Unilever continue its record of innovative online engagement, with campaigns like #100PorCientoTu targeting the U.S.
Latino population and Dove’s #MyBeautyMySay, supporting a woman’s right to her own definition of beauty. The company also launched their “Bright Future” campaign, promoting their brands’ social
benefit work.
(Source Forbes)
Sector Experience
Positions
Chief Marketing and Communications Officer
Unilever
March 2010 - Present (14 years 9 months)
As Chief Marketing and Communications Officer, I’m a member of the Unilever Executive and responsible for the Marketing, Communications and Sustainable Business functions.
My responsibilities are aligned to support Unilever’s vision: to double the size of our business while reducing its environmental footprint and increasing positive social impact. I see sustainability as a driver of consumer-led profitable growth. I led the creation of the Unilever Sustainable Living Plan and proactively pioneer new ways of integrating sustainability into our business.
My responsibilities are aligned to support Unilever’s vision: to double the size of our business while reducing its environmental footprint and increasing positive social impact. I see sustainability as a driver of consumer-led profitable growth. I led the creation of the Unilever Sustainable Living Plan and proactively pioneer new ways of integrating sustainability into our business.
Non Executive Director
Sun Products Corporation
2008 - 2016 (8 years)
Head of Global Homecare & Hygiene
Unilever
April 2005 - March 2010 (4 years 11 months)
Executive Vice President of Unilever Plc
Non Executive Director, Vice Chairman
Duchy Originals Limited
January 2005 - March 2010 (5 years 2 months)
Executive Chairman
Elida Faberge (Group Unilever)
January 2001 - April 2005 (4 years 3 months)
Education
Similar Talent
Raja Rajamannar
Chief Marketing & Communications Officer and President, Healthcare Business
Mastercard