Since I can't practice the world’s oldest profession, I settled for the second oldest. Obsessively curious about people, products, and pop culture I have a knack for placing my finger on what makes the customers tick. My education! Hang on. Do you need a college degree to write? Well, you don’t. Ask Papa Hemingway. Though it was in vogue those days to acquire fancy Mass Communication and Advanced Multimedia degrees, so I got a couple of them tucked up somewhere in the closet like a pair of bell-bottoms, but could hardly find any use for them now. However, going through the grind at the school of hard-knocks came very handy, for the friction polished my writing skills and hopping continents broadened my vision. My unique sense of humor sweetened with an equal measure of romanticism and killer instinct has helped me morph from an ugly duckling of the wet-behind-the-ears days into someone David Ogilvy lovingly called a Trumpeter Swan - who combines personal genius with inspiring leadership. That’s what I bring to the table. Oodles of creativity topped with dollops of joie de vivre and an ever-increasing thirst for writing better campaigns. Currently, I'm shepherding ideas at BlackSheep.Works where we blossom businesses into brands by converting prospective customers into loyal fans.