Michael has been a self-styled ‘Creative Entrepreneur’, since he was four when he launched a ‘Car Wash for Bicycles’, based on a proposition to appeal to mums: “Clean bikes and clean kids”.;After graduating from LSE, Michael began his career at Saatchi & Saatchi, working on the British Airways account.;Seven years later he transferred to Hong Kong where he started working with his creative partner, Alan Jarvie, where they were then asked to set up the Asia operations for M&C Saatchi.;They went on to set-up/run offices for M&C in New York, London, The Middle East and Africa.;In 2008, Michael and Alan launched their own global agency, LONDON Advertising, offering big, global advertising expertise in a more agile organisation than a traditional network.;www.LONDONadvertising.com