Wearer of many hats, to name a few:
- Business Strategist, developing ideas and strategies to evolve and grow the Creative Social brand.
- Trend Analyst, delivering future trends research and workshops for brands including Alexander McQueen, Hotstar (India's Netficks) and Island Records.
- Project Manger, delivering global projects from writing the briefs and proposals to compiling the wrap up and everything in between.
- Events Organiser, planning and delivering events in cities including Amsterdam, Bucharest, Copenhagen, Kinsale, LA, London, Mumbai, NYC and Stockholm.
- Content Curator, working across the CS channels.
- Workshop Facilitator and speaker, working with clients in Barcelona, India and UK.
- Finance, banking and invoicing.
A major focus of this role has been leading the CS Labs projects. These experiments in product innovation, service deign and brand communications have delivered huge value for clients who include Absolut, Converse and Sonos.
Creative Social is club for creative leaders who believe creativity and innovation will deliver better business and culture. Our purpose is to accelerate creative thinking for agencies and brands.
Myself and Kenneth Moore entered a competition run by LONDON Advertising. We beat 1500+ entries from over 60 countries to secure £100k funding and turn our idea into a start-up. I worked across product development, UX, branding and strategy. We raised over £4.5m in funding in the first round of investment.
In January 2014 Wordeo was launched, the video messaging app that brings your words to life.
Selected by Metro, Shortlist and The Sunday Times as an app of the week, and chosen by Apple as “editor’s choice” in the App Store,
TechCrunch - "Messaging app Wordeo blends text with Getty stock footage to take video messaging more mainstream" - www.tinyurl.com/wordeo-techcrunch
Engadget - "Video messaging app Wordeo turns plain text into audiovisual poetry" - www.tinyurl.com/wordeo-engadget
The Next Web - "Wordeo: A new video-messaging social network that lets you tap Getty for content" - www.tinyurl.com/wordeo-tnw
giverr was born out of a desire to make checking in on social channels more meaningful for brands, charities and the public. Together with a small team we developed the concept and took it through an accelerator program, created an MVP of the product and pitched to a selected group of investors. I worked heavily on product development, UX and front end design.
I began working with Creative Social as part of my Hyper Island course. When that finished I continued to stay connected with the Daniele and the team. My focus was on building the online community through content, I grew the Twitter following from 3k to 47k followers. I was also responsible for helping to deliver the UK and global events.
Bootcamp Hostel Skol Lá na Vila brought creatives from all around the world to live and work together at a temporary hostel in Vila Madalena, São Paulo, during the FIFA World Cup 2014. As a team we worked on a legacy brief for the city, and over 5 days met with locals to define the problem and come up with solutions to solve it.
Lead the creative department of an independent digital agency based in Shoreditch. Helping brands to stop interrupting the story and start becoming it. Created the positioning and full brand assets including agency, and sister agency fully responsive websites. Worked across clients including Alexander McQueen, New Era, Sonos, Sainsburys and Oasis.
Lead the digital department of an integrated communications company specifically built for the networked world. While my focus was predominantly on pitching for new business, I was also responsible for taking projects from concept through to completion.
Clients:
BlackBerry 10
Samsung
Covert Accessories
House Of Marley
HoMedics
Best Western Hotels
Mandarin Oriental Hotel Group
Moser Watches
Responsible for overall content production and editing, maximising reach and opportunities, and proactively suggesting ways to improve existing social actions as well as implementing new strategies. Successfully grew the KFC UK fan page from 100,000 to over 400,000 in 4 months.