My articles mainly covered stunning scenery, hotels and locales around central Europe and Australasia. I contributed heavily to the creation of content for the release of luxury travel company Jacada Travel’s New Zealand and Australia pages.
I worked in a team charged with completely redesigning and reworking the Cape Town Tourism website. My role as writer was to craft copy for listings that covered some 1200 members. These members included services such as accommodation providers, travel agencies, tour guide specialists, hotels, spas, restaurants and more.
I dealt both with content creation for social platforms as well as the digital support to TTL campaigns. My responsibilities included conceptualising campaigns, content plans, mailers and various forms of online ads. My brands grew to include Savanna, Bain’s Cape Mountain Whisky and Three Ships Whisky, with additional work created for Old Mutual Wealth.