Over 17 years experience working at leading agencies in both an account handling and business development capacity
Have conceived and activated high profile campaigns for a broad range of leading brands including; GSK, EA Games, Pfizer, McDonald's, Muller, COI, Samsung, Sony Pictures, Philip Morris, Mondelez,Tesco and BlackBerry
Excellent track record at winning new business (>50% conversion rate)
Current; DMA NED/Board Member, Chairman of DMA Brand Activation Council, DMA Chair of Judging , IPM Chair of Judging, MAA judge and member of The Marketing Society
Specialties: new business, advertising, shopper marketing, luxury, CRM, experiential, B2B, sponsorship and content
Sector experience: includes; FMCG, retail, government, pharma, BWS, and telco
Markets: UK, EMEA, MENA