About me
This profile was created because Evan Reiser has been referenced on AdForum.
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Positions
Group Product Manager
Twitter
May 2015 - Present (9 years 6 months)
I lead the Core Ads product group; my team works on our ad auction, ads relevance, ad targeting, ad serving, machine learning and our user data platform.
Product Manager
TellApart (Acquired by Twitter)
September 2013 - May 2015 (1 year 8 months)
I joined TellApart via the acquisiton of AdStack to become the first product manager. I spent my time focused on managing the TellApart's cross-device identity network and shopper profiling platform.
In April 2015, Twitter acquired TellApart for ~$500M to bolster direct response advertising.
In April 2015, Twitter acquired TellApart for ~$500M to bolster direct response advertising.
CEO and Co-Founder
AdStack (Acquired by TellApart)
September 2010 - September 2013 (3 years)
I founded AdStack in 2010 to help inject science into the advertising technology stack. AdStack built two products: 1) automatic conversion optimization for Facebook ads and 2) real-time email personalization for e-commerce companies.
In September 2013, TellApart acquired AdStack to help retailers leverage customer data to improve email marketing.
In September 2013, TellApart acquired AdStack to help retailers leverage customer data to improve email marketing.
Co-Founder
Bloomspot (Acquired by JPMorgan Chase)
October 2008 - September 2010 (1 year 11 months)
Bloomspot was a online-to-offline advertising platform that used online ads to drive offline sales through cross channel customer tracking and in-store conversion attribution.
In December 2012, JPMorgan Chase & Co. acquired Bloomspot to expand its consumer marketing programs for merchants.
In December 2012, JPMorgan Chase & Co. acquired Bloomspot to expand its consumer marketing programs for merchants.
Co-Founder
GamerNook.com
October 2007 - October 2008 (1 year)
In 2007 I founded GamerNook, which was a social networking web site for gamers. I grew the product to over 100k+ members, and built an advertising business through online ads and esports sponsorships.
Software Engineer
Capital IQ
June 2006 - October 2007 (1 year 4 months)
I worked as one of four software engineers on the Screening & Analytics team that developed client-facing, intelligent interfaces to one of the world’s largest financial databases, which now covers 99% of the worlds public and private market capitalization.
Software Engineer
Eastman Kodak
2003 (1 year)
I worked in the R&D Division in the System, Software and Science (S3) Laboratory in Harrow London. Research was focused on machine learning and information retrieval for intelligence and defense clients (Royal Navy, Royal Air Force)
Education
BS - Computer Systems Engineering, Computer Science, Computer Networking
Activities and Societies: Dean's List, Association for Computing Machinery, Founder of Business and Investing Club, Sigma Chi Fraternity
Relevant Coursework: Database Systems, Experimental Networking, Computer Communication Systems, Advanced Data Structures and Algorithms, Software Design and Documentation, Engineering Analysis, Probability in Engineering Applications, Modeling and Analysis of Uncertainty
