Nathalie Heredia Leggewie

Strategic Communication and Reputation
Corporate Communications
Public Affairs
Crisis Communication

Thibault Van Der Straete is a French/Peruvian Brand for eclectic furniture design, homeware and fashion. Based in Lima, Peru.

http://www.thibaultvanderstraete.com/2en.aspx

- Brand Strategy and Development
- Creation of Marketing Collaterals
- Conception and Organisation of Events
- Social Media Management
- Management Content Web Page
- Organisation of Partnerships
- Press Relations
- Business Development

Institutional Communication, Corporate Communication, Branding Projects, international PR Campaigns, Online Marketing, Community Management

Client portfolio:
B2B, Higher Education, Creative Industries, Non-Profit organisation

- MET Film School, Berlin
- Lima Design Week
- Confortechnologies
- Audencia Nantes School of Management
- Berlin University of The Arts
- Real Exhibition Development

Board member: Responsible for creation and implementation of international marcom strategy in line with strategic outlook of the school and annual budget.

Development of an effective brand identity: Initiation and managing of a rebranding process: new strategic positioning, new visual identity and brand guide, new logo and new online strategy, website relaunch. Implementation and promotion of brand image internally and externally

Managing international agencies and creative freelancers

Coordinating/writing marketing collaterals: brochures, presentations, press releases, newsletters, website, social media.

Event organization: press conferences, guest lectures..

Public and press relation for higher education industry worldwide
Clients: University of Chicago/Booth School of Business, IESE Business School, Cass Business School, Reims Management School, SDA Bocconi.

- Contact person for clients, coordination of international team
- Developing and implementing bespoke PR campaigns throughout several countries
- Organizing events: press conferences, press trips
- Editorial work

Developing, pitching and implementing bespoke PR campaigns for the launch of innovative startups in tourism, fashion, b2b.
In press, radio and TV: business, economy, finance, specialized press, general press.
Management of all communication (press relations and events like press conferences).
Clients: Brandalley, Home Rental Service, La cite de l’image, Cofidice

Project Manager for the organization of temporary art exhibitions

Position: Link between curator, museum departments, external partners and suppliers. Tasks: Requesting international loans of artworks, Coordinating catalogue production, preparing and implementing exhibition timelines for exhibition design, transport, catalogue, loans. Guiding the planning process simultaneously for several exhibitions at various stages of development, handling arts insurance.

Exhibitions: Luis Barragan (Colaboration with Vitra Design Museum Germany), Franz Roh (German Photographer), Ersamus of Rotterdam

Daily adaption and update of tv program "Kulturzeit" (3SAT) content for the website + researching and writing subjects on arts, literature, culture: announcing events, new books, films, music.