Cornelius Koelblin

Cornelius Koelblin

Head of Advertising Sales Automotive at Amazon Ads
Düsseldorf, Germany

About me

At Amazon Ads, we help Brands to connect to their customers across all Amazon properties from Amazon Marketplace, twitch, Prime Music, Fire TV, freevee and many many more.

At BBDO, I was responsible for 300 talents from 40 nationalities speaking 27 languages, work for clients such as WhatsApp, Porsche, Dr. Oetker, Ford, Allianz, SAP, Amazon, Lidl, Unilever and others.

From 2020 to 2022, I was Chief Client Officer of Proximity Germany - part of the BBDO Group. Managing an agency with 160 people and working with clients such as Porsche, Amazon, Unilever and BUGATTI.

From 2018 to 2020 I was the managing director of BBDO Düsseldorf - Germany‘s founding and biggest BBDO office. Serving a multitude of global and international clients such as e.g. Ford, MARS, Bayer, Continental Tires, SAP, Vivo, Dr. Oetker, Telefónica and Postbank across various marketing and communication disciplines.

From 2014-2018, I managed all groupwide sales and marketing activities for the leading agency network in Germany with more than 8,500 experts from all marketing and communications disciplines. My team and I coordinated all new business activities, developed new business fields, managed partnerships with leading tech companies as well as created an internal collaboration and knowledge platform. During this time, the team and I helped continually growing the group’s business, making it the most successful agency network in Germany in 2016.

Before joining BBDO, I was responsible for developing the marketing and branding strategy for the yet to be founded brand BMW i - the electric car and mobility services brand of BMW. From the first concept in 2010 to the successful launch of the cars in 2014, I oversaw the global brand management. From 2006 to 2007 and 2009 to 2010, I worked in different roles as brand and communication strategist at BMW – both in the HQ as well as in China.

From 2007 to 2009, I managed a non-profit start-up building private and company kindergartens. The NGO was awarded “Social Entrepreneur of the Year” by the Schwab Foundation and had built 19 kindergartens across Germany in just 18 months.

Positions

Head of Advertising Sales Automotive
Amazon
Germany
December 2022 - Present (1 year 11 months)
Managing Director
Düsseldorf, Germany
August 2022 - November 2022 (3 months)
Chief Client Officwr
Düsseldorf, Germany
April 2020 - August 2022 (2 years 4 months)
Managing Director BBDO
Düsseldorf, Germany
June 2017 - March 2020 (2 years 9 months)
Vice President Marketing & Strategy
Düsseldorf, Germany
April 2017 - May 2018 (1 year 1 month)
Director Business Development and Strategy
BBDO Group Germany
May 2014 - March 2017 (2 years 10 months)
Head of Brand and Communication Management BMW i
BMW Munich
January 2014 - April 2014 (3 months)
BMW i Brand Management / Communication Strategy
BMW Munich
August 2010 - December 2013 (3 years 4 months)
Brand management, brand strategy, short to long term communication planning, message and activity orchestration, media planning, budget controlling and forecasting
BMW Communication Strategy
BMW Munich
January 2009 - July 2010 (1 year 6 months)
Project Manager
Kinderzentren Kunterbunt e.V. (NGO)
August 2007 - December 2008 (1 year 4 months)
BMW Communication Region Asia, Oceania, Middle East and Eastern Europe
BMW Munich
November 2006 - July 2007 (8 months)
Dealer Manpower Development
BMW Brilliance Automotive
May 2006 - October 2006 (5 months)
Consultant
Asia Base A/S
October 2005 - April 2006 (6 months)
Key Account Management
Behr
February 2004 - August 2004 (6 months)

Education

International Business

2003 - 2007 (4 years)

Chinese Studies

2005 - 2006 (1 year)

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