Assassin's Creed Odyssey - "My Life as a NPC"

DDB Paris

DDB Paris PARIS, France

Awards

14202

Brand: Assassin's Creed Odyssey
Country: France

Advertiser: Ubisoft

Title	My Life as a NPC
Brief	My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say.
Agency	DDB Paris
Campaign	My Life as a NPC
Advertiser	Ubisoft
Brand	Assassin's Creed Odyssey
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Web Film
Length	128 seconds
Creative Director	A...is B....he Subscribers Only
Creative Director	P...re Ma....at Subscribers Only
Art Director	J...en B...ry Subscribers Only
Copywriter	S...a ..s S...os Subscribers Only
Account Director	Ma......ise Ar.....aud Subscribers Only
Account Director	O....er Gu.....ot Subscribers Only
Executive Creative Director	Al.....er K....ev Subscribers Only
Producer	N....as Ra....ly Subscribers Only
Producer	Fr....�ric B...r Subscribers Only
Producer	A....ne U....to Subscribers Only
Producer	J...en R...t Subscribers Only
Producer	Fr....ois C....in Subscribers Only
Music Prod Company	S...io P...s P..y .n T..e Subscribers Only
Music Prod Company	..E S...d Pr.....ion Subscribers Only
Sound Designer	L..�c B...rt Subscribers Only
Sound Designer	M...in S....re Subscribers Only
Creative Team	A...n ..4 Subscribers Only
Creative Director	Al.....er K....ev Subscribers Only
account mana	Ma......ise Ar.....aud Subscribers Only
Digital Production	M..e .e P...e Subscribers Only
Advertising Manager	Gu.....me C....na Subscribers Only
Advertising Manager	C....ent Pr....to Subscribers Only
Account Manager	O....er Gu.....ot Subscribers Only
Digital Producer	N....as Ra....ly Subscribers Only
Advertising Manager	Va....in M...r Subscribers Only
Digital Producer	Fr....�ric B...r Subscribers Only
Digital Producer	A....ne U....to Subscribers Only
Sound Production	P...s P..y .n T..e Subscribers Only
Production Company	Ma......lse Subscribers Only