Mark Hirsch

The Advertising Production Club of New York (APC-NYC) is a community of production professionals in traditional, digital and emerging media. The APC provides educational programs and networking opportunities designed to keep our members informed about new technologies, best practices and industry trends. The APC performs this service to the industry in an effort to raise money to be awarded as scholarships to those interested in studying the graphic arts.

http://www.apc-nyc.org

Openhour, previously known as CreativeWorx, is a cloud-based productivity software platform focused on helping people maximize their time. The openhour platform automatically and privately captures data about people work and generates valuable insights from the data collected. The data includes meetings, calls, emails, browser activity, desktop activity (Adobe, Apple, Microsoft, etc) and much more.

The first Openhour product, TimeTracker, automatically generates accurate timesheets for easy review, adjustment and submission to a company's existing financial system. TimeTracker also provides insights about how time is spent, empowering individuals to get more from their time. Think "Mint.com for time."​

Other stealth products are being developed on Openhour's patent-pending data capture platform. The results are greater revenue, reduced costs, streamlined processes, happier employees and better visibility into operations. Real-time data for On-Demand business.

CreativeWorx (now Openhour) is one of fourteen companies chosen to participate in Microsoft Ventures' prestigious start-up accelerator on Enterprise Productivity and Digital Work.

As a senior leader of Adobe's Professional Services, Mark served as the Digital Media Practice Lead and the North American Sr. Engagement Manager for Media & Entertainment where he managed engagements for notable clients including Disney, Sony Music and the National Football League, which won the prestigious Communication Arts award in 2009.

Since 2010, Mark has served in a strategic role that spans Adobe's business units to ensure that senior leaders are aligned and aware of relevant initiatives. Additionally, he has architected repeatable innovative enterprise solutions targeting distinct segments of the Media & Entertainment space (broadcasters, Hollywood studios, and advertising agencies) that has inspired integrated product development across Adobe's business units.

Analyzed and defined client needs and critical challenges; researched and presented solutions; and supervised client engagement teams.
• Clients include ABC, B|Com3, BBDO, E!, Foote Cone & Belding, Grey Worldwide, HBO, Lifetime, Ogilvy & Mather, Major League Baseball, Morgan Stanley, Rainbow Networks, Showtime, TBWA/Chiat-Day and more.

Devised patented technology-based products and implemented go-to market strategies.
• Conceptualized software technology that integrates Digital Asset Management and automated DVD production.
• Supervised development team, bringing product to market in less than 6 months.
• Sold this patent-pending solution to Grey Worldwide, CBS/Viacom, MIT & others.
• Initiated and maintained relationships with strategic partners including Artesia, Autonomy/Virage, Documentum, IBM, North Plains, Pictron, Telestream, and others.

As the Strategic Accounts Manager for Virtual Media, the sister company of Pulse Digital, Mark was continually the top-selling salesperson, with a particular focus on the Broadcast, Advertising and Fortune 500 markets.

Digital video workflow solutions included:
- Avid Technologies' non-linear editing systems
- Apple Computer's Final Cut Pro systems
- encoding and transcoding tools
- digital asset management systems
- streaming, Video-on-Demand (VOD) & WANcasting tools
- DVD authoring applications
- large-scale, mission critical storage systems

Responsible for developing and closing new business opportunities for a high-end multimedia firm servicing prestigious clients in the NYC metropolitan area. Projects included complex database-driven websites and interactive cd projects.

Clients include Church & Dwight (the parent company of Arm & Hammer), RKO Pictures Studios, Ilford Photographic, and more.

Writers Boot Camp is the premiere organization providing instructional screenwriting programs in Los Angeles, New York, and Chicago.

CO-PRODUCER of "Amongst Friends," an award-winning feature film which introduced Academy Award Winner Mira Sorvino, debuted at the Sundance Film Festival, and was released domestically by Fine Line/New Line.
EXECUTIVE PRODUCER of Atlantic Records soundtrack album, including music from Mick Jones (The Clash), David Bowie, Beastie Boys, LL Cool J and more.

Established a service-oriented retail store and mail-order business. Secured investor financing and built the business into a three store chain.
• Developed business plan and successfully arranged financing for custom sportswear retail store and mail-order business catering to the college community.
• Managed all operations including Sales Management, Production & Operations (including remote management of warehouse operations) and Accounting & Finance operations.
• Targeted potential buyout candidates and negotiated the sale of the business with profitable distributions for all shareholders.

Management Consultant Associate participating in several client engagements including analysis of potential liabilities in a patent infringement case and analysis of financial back office operations.
- Kidder Peabody: Analysis of back-office operations
- Hughes Satellite patent infringement case. Analyzed and determined possible patent infringement liability based on empirical data which ultimately lead to settlement.