About me
Creative and innovative marketing leader with a proven track record of building value driven social media platforms. Skilled storyteller and presenter. Deeply embedded within the advertising, travel, and tourism industry. Adept in managing, developing and leading creativity within top‐performing global content teams... and overall nice guy.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Global Manager, Social & Content
Tourism Australia
August 2015 - Present (9 years 4 months)
Responsible for driving Tourism Australia’s global Social Media and Content agenda and strategy, ensuring alignment with the broader TA marketing and digital roadmap.
This role utilises sound creative judgement supported by data analytics to drive real-time enhancements across social and content that lead to increased consideration for Australia as holiday destination through highlighting unique attributes and experiences that will ultimately lead to critical behavioural change amongst Tourism Australia’s target market.
Part of the execution for this role involves developing targeted, effective and measurable programs that enable Tourism Australia to promote Australia on social media platforms and grow and deepen engagement with the existing and new platforms as they emerge.
Leading two teams; one team is focused on managing and monitoring all of Tourism Australia’s leading social media platforms, and the other is focused on driving managing content initiatives on Tourism Australia’s primary conversion channel Australia.com.
This role utilises sound creative judgement supported by data analytics to drive real-time enhancements across social and content that lead to increased consideration for Australia as holiday destination through highlighting unique attributes and experiences that will ultimately lead to critical behavioural change amongst Tourism Australia’s target market.
Part of the execution for this role involves developing targeted, effective and measurable programs that enable Tourism Australia to promote Australia on social media platforms and grow and deepen engagement with the existing and new platforms as they emerge.
Leading two teams; one team is focused on managing and monitoring all of Tourism Australia’s leading social media platforms, and the other is focused on driving managing content initiatives on Tourism Australia’s primary conversion channel Australia.com.
Social Media & Advocacy Manager
Tourism Australia
October 2010 - Present (14 years 2 months)
Project Manager
Powered by C3 / SelectNY.Paris
April 2010 - October 2010 (6 months)
Online Director
Global Gossip
August 2006 - August 2010 (4 years)
Online Marketing Manager
NewInformation! Inc.
September 1999 - May 2006 (6 years 8 months)
Education
Master of Business Administration (MBA) Creative Leadership
2013 - 2015 (2 years)
