About me
A highly accomplished businesswoman, Mélanie has more than 20 years of experience in communications and business management. As the President and CEO of Cossette Canada, she assumes overall responsibility for Cossette’s operations. She is also Chairman of Vision7 in Québec and a member of the Vision7 International Executive Team. Recognized for her strong leadership skills and excellent business sense, Mélanie has greatly contributed to the company’s expansion through her integrated communications approach and strategic direction.
Mélanie is actively involved in several professional and community organizations. She sits on the Board of Directors of the Canadian Marketing Association, the Board of Trade of Metropolitan Montreal and the CHU Sainte-Justine Foundation..
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Mélanie has a Bachelor’s degree in Economics and a Marketing Certificate from the Université du Québec à Montréal.
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Femme d’affaires et gestionnaire accomplie, Mélanie possède plus de 20 ans d’expérience en gestion et en communication. À titre de présidente et chef de la direction de Cossette au Canada, elle mène l’ensemble des activités de l’entreprise sur ce territoire. Elle est également présidente du conseil de Vision7 au Québec et membre de l’équipe exécutive de Vision7 International. Grâce à ses qualités de chef reconnues, à sa vision des communications intégrées et à son excellent sens des affaires, Mélanie participe activement à l’essor de l’entreprise et à son orientation stratégique.
Mélanie participe à diverses associations professionnelles et sociétales. Elle siège aux conseils d’administration du Canadian Marketing Association, de la Chambre de commerce du montréal métropolitain et de la Fondation CHU Sainte-Justine..
Mélanie est titulaire d’un baccalauréat en économie et d’un certificat en marketing de l’Université du Québec à Montréal.
Specialties: General Management, Change Management, Business Development, Media, IT, Innovation, Communication, Marketing, Promotion, Retail Marketing, Relationship Marketing, CRM, Database Management, Experiential Marketing.
Talent you might be interested in
Positions
President and CEO of Cossette, Canada
Cossette provides an integrated offer, including strategic planning and research, advertising, media buying and channel planning, sales promotion, database and direct marketing, customer relationship management, interactive marketing and technology solutions, sponsorship and alliance marketing, branding and design, ethnic marketing and business-to-business communications.
Executive Vice-President and General Manager, Montreal
Cossette provides an integrated offer, including strategic planning and research, advertising, media buying and channel planning, sales promotion, database and direct marketing, customer relationship management, interactive marketing and technology solutions, sponsorship and alliance marketing, branding and design, ethnic marketing and business-to-business communications.
Vice-President, General Manager, Blitz
Blitz provides an broad range of services, including strategic planning, account services, creative and production for loyalty programs, customer relationship marketing, Database management, promotion, experiential marketing and retail marketing.
Blitz is part of the Cossette group.
