About me
Thijs is a Planning Director at W+K Tokyo, a leading creative agency, known for its innovative and culturally impactful approach to brand building.
As hybrid product and brand strategist, Thijs works with some of the world's most respected brands to define their brand purpose, set out their marketing strategy, launch innovative experiences and create products/services that connect with consumers and drives business results.
Prior to joining Wieden, Thijs was at Droga5 New York.
His work has been awarded by Cannes Lions, ADC Awards, Shorty Awards, The Drum Social Buzz Awards and The Webby Awards.
Sector Experience
My Work
SEE ALL WORKImperfect You
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
New Girl
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
For the Throne
- BRAND:
- HBO / Bud Light
- AGENCY:
- Droga5
Positions
Global Strategy Lead - Activision
San Francisco, United States
October 2015 - January 2017 (1 year 3 months)
Global Strategy Lead for Activision (Games: Call of Duty, Destiny and Skylanders).
Key highlights:
+ Devised the global digital strategy and vision for Activision and its games Call of Duty, Destiny and Skylanders.
+ Led the strategy for Activision’s digital ecosystem, including CRM, social media, web and content strategy.
+ Led the strategy for the Call of Duty: Infinite Warfare’s campaign where millions of players interacted with a Facebook Messenger bot and won many awards, including a Gold Lion @ Cannes.
+ Crafted customer journeys for Call of Duty, Destiny, and Skylanders, revealing new opportunities for growth and the creation of new activations, products, and services.
+ Helped define and create Destiny's and Call of Duty's website, including its purpose, UX, and content.
Key highlights:
+ Devised the global digital strategy and vision for Activision and its games Call of Duty, Destiny and Skylanders.
+ Led the strategy for Activision’s digital ecosystem, including CRM, social media, web and content strategy.
+ Led the strategy for the Call of Duty: Infinite Warfare’s campaign where millions of players interacted with a Facebook Messenger bot and won many awards, including a Gold Lion @ Cannes.
+ Crafted customer journeys for Call of Duty, Destiny, and Skylanders, revealing new opportunities for growth and the creation of new activations, products, and services.
+ Helped define and create Destiny's and Call of Duty's website, including its purpose, UX, and content.
Nike, Netflix, Beiersdorf, Philips, Intel, MINI BMW and Tommy Hilfiger