Nihar Pachpande

Nihar Pachpande

Brand Strategy Director at FCB India
Mumbai Area, India, India

About me

For someone with IQ more than 99%le of human population, I have committed enough mistakes to learn from and become an effective marketing and biz dev professional.

In my 8 years of professional experience I have worked with various brands from FMCG, FMEG, automotive, media, banking, jewelry, commercial real estate and consumer durables industries. My projects have been focused on creating positioning strategies, market insights research, GTM strategies, nomenclature structures, brand development and social media marketing.

Prior to jumping into the advertising world, I worked with Hindustan Times in brand promotions and media sales teams.

I have a bachelor's degree in mechanical engineering from VNIT Nagpur and post graduate diploma in management from IIM Bangalore.

Just like side-quests in open-world games, I like to take on various side-projects which have ranged from helping a friend to start a boutique Italian café, designing video games on Unity3D and starting a blog on medium to write about music, gaming and Web3. I like to read biographies of businessmen & musicians. HipHop, eSports and swimming are my guilty pleasures.

I'm always prospecting. So if you have something interesting going on, let's grab a coffee and discuss.

Positions

Brand Planning Director
Mumbai, India
May 2023 - Present (1 year 6 months)
Brand Strategy Director
Mumbai, India
September 2021 - April 2023 (1 year 7 months)
Account Planner
Famous Innovations
India
April 2017 - June 2019 (2 years 2 months)
Projects:
1. Internal transformation project: Instilling the research based approach in the operations of various teams: KRA setting, process alignment
2. Research Project: Researching trends in Indian news media and the future of the industry
3. Pitch work - 50+ client pitches
4. Brand strategy work for retainer clients
Brand Promotions Manager
Hindustan TImes
India
August 2016 - October 2016 (2 months)
1. Promoted to the Brand promotions manager after being among top 5/17 management trainees
2. Brand solutions & publicity ideas for retail category for the Hindustan Times English daily in Mumbai
3. Business development from the MediaNet team (Advertorials & PR solutions) business for 8 categories
4. Ideated new objective (revenue targets) sharing process for the team to improve the lead conversions
Marketing Manager
Fever 104 FM (HT Media Ltd.)
March 2016 - July 2016 (4 months)
New radio station "Nasha 91.9 FM" launch in Mumbai
Responsible for all the promotional strategy & marketing campaigns, campaign execution and celebrity engagements for the launch
Achieved 1.5 million listenership in 3 months gaining market share from 0 to 5.5%
“Best Media Innovation Award” & “Best On-Air Self-promotion Award” at Golden Mikes 2016
Media Marketing
Hindustan Times
India
April 2015 - February 2016 (10 months)
Business development from print business: Real Estate category (100+ key clients of Western Mumbai)
Achieved 144% YOY growth with individual contribution of INR 1.21 Cr revenue
Ideated, organized & executed 8 initiatives from channel partners' meets, international realty exhibitions to special print features

Education

Post Graduate Program in Management (MBA) - Sales and marketing

2013 - 2015 (2 years)

Bachelor of Technology (BTech) - Mechanical Engineering

2009 - 2013 (4 years)

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