About me
At 18, I broke the Italian record in 110m hurdles.
Since then I never stopped: Naples, Rome, Milan, Amsterdam. I shot to the top from being an intern copywriter at Saatchi & Saatchi Rome, to Bates, Testa Group, BGS D'Arcy and finally to Saatchi & Saatchi Milan where I work since 2003. As a Creative Director since 2013 I manage different people for the strategic and creative needs of my clients and I lead pitches and creative presentations for national and international brands (especially in GDO, retail and fashion-luxury markets).
2013-oggi SAATCHI & SAATCHI (MI)
creative director Banca Popolare di Milano, Bauli, Calzedonia, LIU-JO and Ferrari fragrances, Intimissimi, Tonno Nostromo, Novartis, Stroili jewels, Vhernier
2003-2013 SAATCHI & SAATCHI (MI)
deputy creative director Averna, Bauli, B&B, Banca Popolare di Milano, Calzedonia, Ferrero, illy, Mondadori, P&G, Stroili, Vhernier
2000-3 BGS D’ARCY (MI)
supervisor copywriter P&G Oral Care Europe, Champion, Ray-Ban, Swatch, IKEA
1999-0 GRUPPO TESTA (MI)
senior copywriter Acqua Lete, Alfa Romeo, Spray-Pan
1996-9 BATES ITALIA (MI)
Ballantine’s, Beretta, Energizer, Fabbri Editori, Manetti & Roberts, Manitoba, Seat
1994-6 ALL PARTNERS (Roma)
Corrriere dello Sport, Fazi Battaglia, FENDI, Olio S. Sabina, RDS
1994 SAATCHI & SAATCHI (Roma)
Renault, Swish, Totip, Tribunale diritti del malato, Guttalax
Teaching:
- Creative Writing c/o IEO Rome
- “Advertising with the ’X-FACTOR” at Pisa University (2010)
- Master in Copywritng and Advertising Communication at IULM University Milan (2011-2017)
- Master in Communication Luxury at POLIMODA Florence (2017)
