Meredith Ulmer

-Manage social strategy, community management and content creation for Wendy's
digital campaigns
-Developed and implemented local social media strategy
-Oversee concepts and production of photoshoots and live events
-Work with customer care and agency partners to implement social customer care
-Collaborate with international team on social global assets
-Strategize and collaborate with partners on influencer campaigns
-Work with the internal team to drive promotion of company programs, initiatives,
guiding principles and mission.

-Created creative advertising strategy for Wendys.com, kiosk and mobile app
-Assisted with the digital strategic planning for SEO, SEM, and local listing management
-Worked with user experience to deliver a unified brand experience across digital
channels
-Coordinated e-commerce strategy for the new Wendys.com, currently in development
-Developed process for app store management
-Initiated market research studies and analyzed findings

- Manage all Foundation social media channels
- Create guest blogs on philanthropic topics
- Create content for newsletters and other Foundation materials
- Design Foundation graphic materials using the Adobe Creative Suite
- Participate in large-scale event planning
- Developed plan for paid social media campaigns
- Doubled social media interaction in four months
- All work is from Delta Gamma's Executive Offices

- Maintained fraternal headquarter's website content and design
- Created videos using Adobe editing programs
- Composed and distribute bimonthly newsletter from Executive Offices
- Wrote and edited Fraternity handbooks

- Mainly a social media net for Communications by monitoring daily social media activity using Radian6 about the brands.
- Anticipating trends through social media
- Field media requests to team as needed

- Assisted in event planning
- Compiled social media reports that were distributed to senior staff members
- Participated in successful partnership development
- Edited material for a zoo publication
- Implemented fundraising campaign
- Successfully implemented first on-grounds fundraising program
- Accomplished goals prior to deadline and increased goal number
- Assisted in market research/survey through question development, administering survey and training other staff members on program

- Compiled information about Otterbein from media sources
- Wrote material for Otterbein homepage
- Edited university materials using AP style
- Assisted in event planning with the university
- Assisted with media outreach and press release writing
- Provided valuable feedback for university's video campaign, scouted actors and participated in videos

- Gained valuable community relations skills through multiple festivals
- Facilitated communication between students, families and the school
- Assisted new students in their transition to college life
- Gained crisis planning and communication through unexpected severe weather