Decathlon - "Ability Signs"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Canada

Awards

3178

Brand: Decathlon
Country: Canada

Advertiser: Decathlon

Title	Ability Signs
Brief	Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Agency	Rethink Communications Inc.
Campaign	Decathlon Ability Signs
Advertiser	Decathlon
Brand	Decathlon
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Posted	November 2022
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home
Production Company	..D Pr......ons Subscribers Only
Chief Creative Officer	A...n St....an Subscribers Only
Executive Creative Director	M..e D....ck Subscribers Only
Executive Creative Director	N....as Q....al Subscribers Only
Creative Director	X...er B...s Subscribers Only
Copywriter	X...er B...s Subscribers Only
Creative Director	M...me S...é Subscribers Only
Art Director	M...me S...é Subscribers Only
Art Director	R...el L....nc Subscribers Only
Art Director	R..n C....sh Subscribers Only
Chief Strategy Officer	S..n Mc....ld Subscribers Only
Strategy Director	P...al Ro....er Subscribers Only
Interactive Producer	T...i W...er Subscribers Only
Interactive Producer	T..d Ha....on Subscribers Only
Developer	S...e ..m Subscribers Only
Designer	C....ia Ba....io Subscribers Only
Studio Artist	C..u R...a Subscribers Only
Production Company Producer	S...h L....ré Subscribers Only
Production Company Producer	J....ne P....nd Subscribers Only
Production Company Producer	K...a D...y Subscribers Only
Production Company Producer	S...el B....au Subscribers Only
Production Company Producer	.J M....ck Subscribers Only
Production Company Producer	S...h Wal......lls Subscribers Only
Account Director	A..x Le....re Subscribers Only
Account Manager	R..e Na....�on Subscribers Only
Account Manager	A...a D...lo Subscribers Only